What is a Business Coach?

What is a Business Coach? 3 Year Ago · 5 min read

Talyaa Vardar

Talyaa Vardar, MA, FCPC, MCC
Executive Coach, Psychologist & Art Therapist

Business Coaching is the relationship and process that takes a business from where it is now to where it can go. Whether it is a start-up, a small business, or a mid-sized company that has been going through some challenges, a business coach will train and support the business owner and its managers in growing their business by helping them:

  • understand and evaluate their existing resources, skills, habits, and patterns;
  • clarify the vision of their business;
  • define SMART goals and their priorities;
  • develop problem solving skills to cope with the challenges they have been going through;
  • increase sales skills and create solid revenue streams;
  • become more agile towards rapid changes in their industry;
  • develop internal communication processes;
  • define the critical pillars for business success;
  • work on the overall performance of the company and its people;
  • develop capabilities that will help the business owner to assess, evaluate, judge, plan and lead clients, products, services, employees, threats, opportunities, business results, etc. effectively.

Why working with a Business Coach is important?
Did you know that only two of five entrepreneurs become successful? What is the secret ingredient behind their success? Why do only a minority make it but many others don’t? Their secret ingredient is working with a good business coach and mentor. Those that don't succeed don't build a strong support system around themselves and their business. A strong support system involves surrounding yourself with people that are willing to partner with you in your journey to success.
The role of a Business Coach is to become a success partner for your clients. Today a success partner does not only work with business goals but they also help the entrepreneur or business owner learn and unlearn habits that will bring them closer to accomplishing their dreams. This allows the owner to move towards adopting functional habits that bring success and leave behind dysfunctional ones that prevent them from achieving what is truly important to them.